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Tuesday Briefing · No. 31 · 8 Sep, 2026

You know what they're good at. What they're capable of is still an open question.

Almost every leader is carrying an estimate of their people they've never actually tested. The problem is that familiar work can't reveal capability - it only confirms what you already know. This week: why stretch is the only thing that corrects the estimate, and how to design it so it builds people rather than flattens them.

Emily Rust

Emily Rust

Founder, Stones


Featured

The question behind the question

What is the person you manage most closely capable of? Not what they're good at - you know that. Capable of is a different question, and if you found yourself guessing, you're in good company. Almost every leader is carrying an estimate they've never tested.

Worth turning the same question on yourself, too. You could list what you're good at without pausing. What you're capable of has been an open question for a while.

Capability stays invisible until something asks for it, which means the only way anyone finds out where their limits sit is by going somewhere near them.

So you glanced in the future. Do you see stepping stones or boulders?
Dr Alia Bojilova, Revved Summit, Auckland, August 2026

The research

Why familiar work won't tell you

Watching someone handle work they've done a hundred times only tells you how they handle work they've done a hundred times. Useful information, and a much smaller question than the one you're asking.

Dr Alia Bojilova made this point at the Revved summit last month. She's an organisational psychologist who spent years as the lead selection psychologist for the New Zealand SAS, watching who holds up under sustained pressure against a bar considerably more demanding than a performance review. Her claim is that capacity shows itself in challenge, and where nothing much asks for it, it quietly fades.

Your physio would recognise the everyday version: use it or lose it. A capability that never gets called on doesn't sit there fully formed, waiting for the day you need it. It softens, and so does the person's own sense of what they could take on.

This is also the main finding of the longest-running research on how managers develop. The Center for Creative Leadership has spent more than three decades asking accomplished managers where their most important learning came from. The consistent answer is challenging assignments, ahead of training and ahead of coaching.

Which is quietly reassuring, because the evidence you need is already in your own history. Nobody had to be extraordinary. Somebody just had to be given something difficult.

Practical

Why some stretch builds people and some flattens them

Stretch doesn't always work. Handled badly it produces someone smaller afterwards rather than larger, and that outcome is common enough that plenty of leaders have quietly stopped offering.

What separates the two has surprisingly little to do with the size of the thing.

Richard Lazarus and Susan Folkman spent decades studying how people size up a demand before they respond to it. Their account is that we run two quick calculations, mostly below conscious awareness: what's being asked of me here, and what have I got to meet it with? When the second looks roughly equal to the first, the demand registers as a challenge. When it doesn't, the same demand registers as a threat.

Same work, two readings, and a very different experience of the month that follows.

The useful part for a leader is that hardly any of this is fixed. Most of what sets that reading sits on your side of the table.

  • Some say in how it gets done: Fix the outcome, leave the route open. Being told what to achieve and trusted to work out how is what makes a demand feel like something you own rather than something happening to you.
  • A thread back to something familiar: Nobody stretches from nothing. Naming the adjacent thing out loud, the project that was a bit like this, changes what somebody believes they're bringing to it.
  • A clear picture of what good looks like: Ambiguity gets read as risk. Two or three markers of a job well done, described in terms of the result rather than the method, and most of the fog lifts.
  • Failure that's survivable, and said out loud to be: If this goes badly, what happens next, and who wears it? People won't stretch into a silence on that question.
  • Help that costs nothing to ask for: Available, unhurried, and visibly unbothered by being asked. Most people will test whether the offer is real once, and they'll draw their conclusion from that one time.

Scripts

What it looks like in practice

When you're assigning something big: say the outcome and stop. Then ask what they'd need from you to have a real go at it. The answer names whichever condition is missing.

When somebody says they're not ready: take it seriously without treating it as settled. "What would make it feel doable?" usually surfaces a resource gap rather than a capability gap, and those are yours to close.

When they're mid-way and struggling: ask which way it's reading. "Does this feel like something you can get your arms around, or does it feel like too much?" The answer tells you whether to add support or reduce scope.

When it's finished: ask what they did differently from how you'd have done it, and what that turned up. Then say out loud what you now know about them that you didn't before. That sentence is what turns the experience into a raised expectation for both of you.

Three things you can do today

  1. 1

    Write down one unknown about yourself

    Not a goal. Something you have no idea whether you could do. That blank is an estimate you've never tested, and naming it is most of the work.

  2. 2

    Ask one person what they'd like to find out they can do

    It's a different question from what they want to do next, and it usually gets a more interesting answer. What they name is a stretch they've already chosen, which means half the conditions are met before you've done anything.

  3. 3

    Check the reading on a stretch that's already running

    Somebody on your team is mid-way through something hard right now. Ask whether it feels like they've got enough to work with, then close whichever gap they name.

Emily Rust

That's all for this week's briefing.

Emily Rust · Founder, Stones

The archive

Every past edition

Browse the back catalogue. One leadership idea per week, all in one place.

Emily Rust

No. 36 · 13 Oct, 2026

The shift from leading individuals to leading the team as a unit

Most leadership tools are built for one person at a time, which trains us to see a team as a collection of individuals rather than something that functions between them. If you've led each of your people carefully and still sensed the group could be more, you're not doing it wrong. You just haven't been handed the right frame yet. Think like a coach.

Emily Rust

No. 35 · 6 Oct, 2026

You're conflating two decisions, and it's costing you the ideas in the room

Holding the destination firm is your job. Owning the route usually isn't. When leaders do both, they get a team that executes a plan only one person believes in. Two or three people in that last meeting privately concluded their route was better, and they're now unlikely to do much for the chosen one beyond what they're asked for.

Emily Rust

No. 34 · 29 Sep, 2026

The gap that protects your team is the one you have to protect on purpose

Two years ago the same team would have absorbed another thing without much drama. The work quietly filled every available hour, and once it had, there was nowhere left to put anything new. A team that looks fine at eighty per cent loaded can come apart at ninety-five, and the reason is almost never a single bad decision.

Emily Rust

No. 33 · 22 Sep, 2026

The scaffold doesn't loosen when the building is being altered

When change is underway, most leaders loosen structure out of a sense of care - slipping one-on-ones, letting meetings go patchy, describing the plan as evolving so 'let's catch up when it's settled'. It feels like the right thing to do. It isn't. People absorb change from a stable base, and when a lot is moving, a leader's job is to make sure a few things visibly are not.

Emily Rust

No. 32 · 15 Sep, 2026

You're not weighing two options. You're waiting for one of them to turn out to be easy.

We think we're weighing two options. We're waiting for one of them to turn out to be the easy. Since neither ever does, we hold the position, which feels like prudence and is a third option with costs of its own, accruing out of sight.

Emily Rust

No. 30 · 1 Sep, 2026

Limiting beliefs create a gap between what you believe you can do and what you can actually do

A role came up. You found the two things you didn't have experience in and didn't apply. Someone with less experience did, and they've been fine. That gap, between what you're capable of and what you believe is on offer, is the most moveable thing on your desk right now, and this week's briefing is about closing it.

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