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Tuesday Briefing · No. 6 · 17 Mar, 2026
Great performance management starts before it gets hard.

Emily Rust
Founder, Stones
Featured
Good morning. Most leaders can recall a difficult performance conversation. The kind that felt heavy before it even started. That carried weight from both sides of the table.
What's less often examined is where that weight came from.
It rarely came from the conversation itself. It came from everything that preceded it, the months of unexpressed expectation, the feedback that was softened or withheld, the hope that something would resolve on its own. By the time the formal moment arrived, the issue wasn't just the issue anymore. It was the issue plus its history.
That's the pattern this briefing is about.
Not the dramatic performance conversation, but the quiet conditions that made it necessary. And more importantly: what it looks like to lead in a way that changes those conditions altogether.
Very few performance issues begin dramatically. They begin subtly.
An expectation wasn't fully named. A standard was implied rather than clarified. A piece of feedback felt too minor to raise in the moment. A leader chose not to say something, once, and then again, until the unsaid thing had weight.
Weeks pass. Then months. By the time the formal moment arrives, what could have been a five-minute calibration conversation has become something much heavier. Not because the issue was catastrophic, but because it has accumulated history. It has been seen, and not addressed. That's what makes it loaded.
When performance management only activates once something has visibly gone wrong, it will always feel punitive. Not because the system is broken. But because it arrived too late.
Here's what's worth understanding: you don't need a formal cycle to change this. You don't need a new framework, a restructured review process, or a particular time of year.
You need a different orientation to the everyday.
The leader who humanises performance management isn't necessarily doing more. They're doing the ordinary things, check-ins, goal conversations, feedback moments, with more intention. More clarity. More willingness to name the small thing before it becomes significant.
This is the quiet opportunity that's always available, regardless of where your team sits in any formal cycle. The question isn't what system you're operating in. It's how you're choosing to show up within it.
Most performance frameworks are designed for consistency and fairness. They create structure, documentation, a shared language.
But people don't experience work as structure. They experience it as relationship. As trust. As whether they feel seen.
Humanising the system means layering real leadership onto the scaffolding. It means starting with curiosity before you start with metrics. Making expectations visible before you measure against them. Creating genuine space for people to tell you what isn't working, early, safely, before it calcifies.
It also means being honest about your own side of the dynamic. What does excellence look like from where you sit? Where do you expect people to act independently? How will you know if things are drifting, and how will you say so?
The form may sit in HR. But the quality of the year will sit with how you chose to show up in the day-to-day.
People don't resist being held to a clear standard. They resist being blindsided by one. Or the standards being presented to them in retrospect.
When leaders invest intentionally in the everyday rather than saving it all for the formal moment, something shifts, gradually, and then quite clearly.
Conversations become normal. Feedback becomes lighter. Drift gets caught early, when it's still just drift and not yet a pattern. Ownership strengthens, because people understand what they're owning and why it matters.
And most significantly: accountability stops feeling like a spotlight that switches on at review time. It becomes part of the rhythm. Something expected, not feared.
This is what Adobe discovered when they replaced their annual review cycle with 'Check-in', a model built on regular, lightweight performance conversations throughout the year. Voluntary attrition dropped by 30%. Managers spent significantly less time managing underperformance. The system got simpler. The conversations got richer.
Frequency, it turns out, is its own form of care.
You don't need perfect conditions to start leading this way. You need a next conversation.
Rather than opening with targets or status, try opening with alignment. Slow down long enough to understand the person in front of you, not just the role.
You might ask: What would make the next few months genuinely good for you? Where do you want to stretch? What tends to get in your way? What does useful support from me actually look like?
And then name your own side with equal clarity. Here's what I'd describe as excellent in this role. Here's where I need you to take the lead. Here's how I'd like us to stay honest with each other if things drift.
Clarity here isn't control. It's permission, permission to act confidently, to course-correct early, and to speak up before something small becomes something significant.
And wherever possible, build in the rhythm. Regular check-ins, even brief ones, change the dynamic entirely. When feedback is frequent, it loses its sting. When check-ins are expected, they stop feeling like interventions. And when something does need addressing, it lands as a continuation, not an escalation.
There's a reason leaders delay the early conversation. It takes something to name a thing while it's still small. To say: I want to address this now, not because it's serious, but precisely because it isn't yet.
It's easier to hope it settles. Easier to protect the warmth of the relationship by staying quiet a little longer.
But avoidance isn't kindness, even when it feels like it is. When you allow ambiguity to sit too long, you make the eventual conversation heavier for everyone involved. You've taken away the person's ability to course-correct with dignity. And you've let something small become something significant, something that now carries not just the issue, but the weight of the months it wasn't raised.
Strong leaders choose the smaller, earlier discomfort, not because it's easier, but because they care about the person enough to say something.
Have one better conversation
Pick one person on your team. Open your next check-in with genuine curiosity, not agenda, not status. Ask what's really on their mind.
Make one expectation more explicit than feels necessary
Name what excellent looks like in concrete terms. Clarity now prevents recalibration later, for both of you.
Identify one thing you've been hoping will resolve itself
Name it. Then decide: is this week the week you say something small, before it becomes something larger?
Where might a future difficult conversation be quietly forming, simply because a smaller one hasn't happened yet?
READ: The Coaching Habit, Michael Bungay Stanier. How to make performance conversations lighter, more frequent, and far more useful.
READ: High Output Management, Andy Grove. A classic on how great managers build sustained performance through clarity and honest rhythm.

That's all for this week's briefing.
Emily Rust · Founder, Stones
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