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Tuesday Briefing · No. 14 · 12 May, 2026

Toxic positivity vs real optimism

The problem with "let's stay positive".

Emily Rust

Emily Rust

Founder, Stones


Featured

Good morning. We've all been in the room when it happens: Something goes wrong and a leader says, "Let's stay positive," or "It's all part of the journey," and the air flattens.

People nod. But, nobody believes it. The problem doesn't get named, so it doesn't get solved.

What makes this hard is that it usually comes from the right place. Leaders who reach for positivity in difficult moments aren't being dishonest on purpose. They're trying to protect their team, preserve the energy, and keep people from spiralling. The instinct is kind. But the effect is the opposite, because when a leader signals that the hard thing shouldn't be named, people stop bringing hard things.

That's the real cost of toxic positivity. Not the moment that falls flat, but what happens to the team's willingness to be honest over time.

Real optimism looks different. It doesn't pretend the hard thing isn't hard. It holds the difficulty and the path forward, at the same time.

Emotions are data, not directives.
Susan David

When a leader signals that the hard thing should not be named, their people learn something fast. It isn't safe to bring the problem up. And if something goes wrong again, they'll manage it quietly rather than surface it.

Amy Edmondson's research on psychological safety is some of the most consistent evidence in organisational science: teams that can name problems outperform those that can't. Not because naming problems feels good. Because it's what allows you to actually solve them. The manager's response to difficulty, whether they meet it or smooth it over, directly shapes whether people surface things at all.

The uncomfortable finding: it's the caring, high-investment leaders who are most susceptible to toxic positivity. Not the dismissive ones. The ones who genuinely want to protect their teams from worry and pressure. The intention is good. The effect isn't.

What the difference looks like

Toxic positivity tends to do three things:

  • It minimises. "It's not that bad." "There's a silver lining." "At least we..."
  • It redirects. "Let's focus on what we can control." "Let's look at the opportunity here."
  • It shuts down. "Let's not dwell on this."

None of these are said with malice. But they all send the same signal: this isn't a safe place to name what's really true.

Real optimism does something different. It names the hard thing, briefly, clearly, without drama, and then moves. Not past the difficulty, but through it.

Two leaders, same situation. Something went wrong on a project. One says: "This is a setback, but I believe in this team and we'll turn it around." The other says: "This didn't go the way we planned. That's worth us having an honest conversation about what didn't go to plan, and what we should do next."

The first might sound more encouraging. But the second one opened a door.

How to tell if you're doing it

Most leaders who reach for toxic positivity don't recognise it as such. They think they're being supportive.

Here are a few things worth noticing in yourself:

  • You add "but we'll be okay" before the team has had time to process what happened.
  • You feel a pull to redirect away from difficulty, not because a path forward is obvious, but because sitting with the hard thing is uncomfortable.
  • Bad news tends to arrive late, filtered, or through third parties. People wait until you ask.
  • You feel a brief flicker of irritation when someone names a problem directly in a team setting, even when they're right.
  • You're known for being positive in a way that makes you privately wonder whether people are fully honest with you.

None of these are character flaws, but they are information worth acting on.

Scripts for doing it differently

When something goes wrong, before moving to solutions: "I want to name what actually happened here. [Name it simply.] It's important we talk about it, and don't just move past it. I have some ideas about where we could go next but I'm keen to hear your thoughts on the problem and plan we can move forward with."

When you don't have an answer yet: "I'm not going to offer a solution I don't have. This is genuinely hard. Let's have a think and come back to it properly [insert when], I'd rather we do that than decide something reactively."

When you catch yourself moving too fast to reassurance: Pause first. Then try: "What do you need from me right now, do you need me to listen, or do you want to think through what to do?"

When the team is in a genuinely difficult moment: "I'm not going to tell you this is fine, because it isn't. What I will tell you is that I think we're capable of working through it. Let's start with what we're observing and dealing with."

Three things you can do today

  1. 1

    Notice your first instinct.

    In the next team conversation where something goes wrong, watch for your urge to redirect to the positive before the problem has been fully named. You don't have to change anything yet, just notice it. Awareness comes before adjustment.

  2. 2

    Name one hard thing.

    Pick a situation this week where you'd normally move past the difficulty or uncomfortable moment quickly. Before going to solutions, say: "I want to name what actually happened here." Even once, even imperfectly, is enough to start shifting the pattern.

  3. 3

    Ask a direct question.

    In your next team meeting or one-to-one, try: "Is there anything we're not talking about that we should be?" The answers, or the silence, will tell you something useful.

Recommendations

  • Watch:: Susan David: The Gift and Power of Emotional Courage, TED Talk (2017, 16 mins).
  • Read:: Dare to Lead, Brené Brown (2018).

Real optimism isn't about pretending things are fine. It's about being honest enough about what's hard that the path forward actually means something.

Emily Rust

That's all for this week's briefing.

Emily Rust · Founder, Stones

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